Marketing Home
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Packaged Services
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Custom Marketing Services
A Web site is a billboard in the desert if you don't market it.
We’ve
built our expertise on knowing what works on the Web. We have put together
great services and classes to make your site achieve your marketing goals.
Web site
marketing is a very important thing to us. Investments have been made
for sites and they need visits. Here's how we help:
Search
Engine Optimization
What
it is:
Using different techniques to make your site more friendly to search
engines. Thus, traffic is increased for prospects searching for sites
and site content.
What
you get:
You receive expertly tuned keywords based on actual searches through
major search engines. This exhaustive process examines business terms
and meanings and matches them with what is actually being searched for
on the web. Additionally your site will be registered with the major
search engines.
Guaranteed
Advertising
What
it is:
When some one searches for a product, service or keyword you wish to
be associated with, your listing will appear. This is associated with
jargon of: pay-for-placement, sponsorship, adwords and cost-per-click
advertising. LunaWeb simplifies this for fixed investment purposes.
We guarantee a specified range of people will see your site based on
your ad.
This service
guarantees you will have a specified amount of qualified visitors to
your site. A qualified visitor means that the viewer has seen your ad
and has decided to visit your site based on what it says.
What
you get:
- You
receive paid placement in search engines for a fixed amount to result
in a range of visitors to your site.
- Advertising
Keyword selection based on LunaWeb expertise. These keywords determine
when your ad is shown. This is very important due to the complexity
of how many people search for specific advertising keywords. It is necessary
to use terms that have proven and frequent usage.
- A professionally
written ad based on requirements of search engines and users. A well
written ad is crucial to success. Advertising in search engines is
extremely limited in the number of words and what they say.
- Monitoring
of the advertising to make sure you are getting the visitors you need.
- Free
ad impressions of those who do not visit your site.
- Advertising
is based on visitors so advertising can last months depending on the keywords used. When your ad is almost finished, we report the ad information to you and make renewal recommendations.
Strategic
Planning - Using digital marketing experience to plan the best ways
to achieve marketing goals.
Effectiveness
Reporting
What
it is:
LunaWeb will document the length of your online campaign as well as
all search engine optimization. This report
will explain the details of all advertising and how well it is doing.
What
you get:
You receive a complete report that includes expert evaluations effectiveness
of advertising.
Site
Traffic Evaluation
What
it is:
Statistics evaluation uses a strict process of researching and correlation
of data to provide insight to a given site’s success.
Research:
Fact Gathering - With the client in mind, LunaWeb experts will
go through extensive site statistics to find relevant data to company
goals. This step will highlight data that either falls outside the
scope of traditional statistics (trends) or is notable to the company’s
site goals.
This includes, but is not limited to, user statistics, paths and
search tools.
Research:
Presentation of Data Highlights - LunaWeb will then chart out
users, paths and searches as well other important data found in the
mining process.
Correlation
of Data - Once the data is presented, it is then studied intensively
to track the successes, trends and possible problems. This is accomplished
through an understanding of the end user process and expert knowledge.
Presentation
of Successes and Possible Problems - The correlation results are
then presented to establish a larger view of all the information.
Collaboration
- LunaWeb then works with the client to evaluate specific issues that
are presented in the data. LunaWeb needs the client’s expert
knowledge of their business to evaluate those potential problems.
Solutions
and Options - LunaWeb will put together suggested options to solve
problems
What
you get:
You receive a complete report that includes expert evaluations on users and includes the following:
- Identify
Evaluation
- How
many
- Where
they are coming from
- Where
they go
- Identify
Information Used
- Which
Pages
- How
many times
- Most
downloaded files
- Search
Evaluation
- Engines
used
- Search
terms used
- Correlation
of Data
- Show
correlations
- Identify
possible problems
- Presentation
of theories and assumptions
- Solutions
& options
Both the
data and the meanings of the data are presented in an understandable
fashion.
Community
Building- This primarily is a custom service where specific strategic
needs are met with implementation of direct mail, direct email, email
newsletters and online forums to create brand loyalty and foster a closer
relationship to customers.
Creative
Development - Use the combined creativity of the entire award-winning
creative staff to approach problems with marketing, advertising and design.
From "big ideas" to minor graphic design, LunaWeb can give you
that solution quickly and efficiently.
Research
- LunaWeb can handle in-depth research of complex problems to include
usability testing, focus groups and surveys. |
