Memphis, TN March 7, 2006 – The Mississippi River Natural and Recreational Corridor Project announces the deployment of their new website at www.msrivertn.org. Visitors will enjoy a dynamic experience through AJAX (Asynchronous Javascript and XML) technology, which allows the viewer to interact with satalite/road map views through a variety of categories including river sites, lakes and bluffs. The site also encourages use of its Discussion Board where users can engage in discussions, post questions or information within a variety of forums. Town Hall Meetings throughout the corridor will also be reported on the site.

To protect, conserve and enhance wildlife; to provide a lifetime of learning opportunities; to provide warm, memorable hospitality which encourages return visits to the corridor – are just a few of the profound duties of The Mississippi River Natural and Recreational Corridor Project.

"We wanted to consolidate view points from all six West Tennessee counties within the Mississippi River Corridor and a great website seemed to be the perfect solution. It will serve as a unique educational tool for students, teachers, tourists and local leaders with a focus on beautiful photography, interesting content and a community forum with diverse opinions,” says Diana Threadgill, the Project Director. "The website will engage the visitor to learn more about our great river and hopefully, to explore the Corridor. This translates into more nature based tourism and economic development for the region. We are absolutely thrilled with the impact this site is making in awareness and increased appreciation for our magnificent river and history."

LunaWeb is a Memphis-based web development and consulting firm specializing in risk minimizing approaches for software development on the ever-evolving web.

LunaWeb, Inc. announced today the launch of the new Royal Furniture website at www.RoyalFurniture.com. This new website displays the catalog of furniture available at Royal Furniture locations, and allows site users to search for a location nearest them. The organization of the catalog allows users to search for furniture specific to different rooms, and by subcategories such as casual or formal, or by type of upholstery.

"We have seen an increase in customer inquiries due to the design and implementation of the website," says Michael Faber of Royal Furniture. "The site gives customers the convenience of searching through the Royal Furniture catalog at their leisure prior to stopping by one of our eleven locations."

LunaWeb is a Memphis-based Web development and consulting firm specializing in risk minimizing approaches for software development on the ever-evolving Web.

(Memphis, TN, January 13, 2006) LunaWeb, Inc. announced today the launch of the new Southern Heritage Classic website at www.southernheritageclassic.com.

The completely redesigned site, with brighter colors and Flash animation, offers a new look and contemporary feel that better represents the exciting nature and growing interest in this once-a-year football event. The Classic is the premier sports and entertainment event in Memphis.

Video clips of news and event footage has been added to the site and generates new interest for prospective attendees of the prestigious event. Details from past events are also part of the new site and help convey the tradition of the game.

"Our redesigned site is already drawing new interest in the event, and provides visitors with game activities, as well as a detailed history of our Classic event," says founder, Fred Jones Jr., of SMC Entertainment. "Registrations are up, as a result, and we continue to provide an example of a well-run Classic event."

The 17th Southern Heritage Classic will take place on September 14-16, 2006. Thousands return annually to Memphis, Tennessee for the lively tailgate parties to cheer on historically black college rival football teams, to tee off in the celebrity golf tournament, to view a glimpse of women's fall fashions, and to experience Memphis music and other familiar rhythms.

LunaWeb has been serving the Southern Heritage Classic with results driven Web solutions for half a decade.

LunaWeb is a Memphis-based Web development and consulting firm specializing in risk minimizing approaches for software development on the ever-evolving Web.

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The Mississippi River Natural and Recreational Corridor Project will soon have a new website featuring photographs and information on the region, as well as an interactive map to provide all visitors with photos and text information about the key points of interest in the area. Dates and locations of all Summit Meetings related to the development of the project will be featured, along with a discussion board so that the community may participate in the development of this project that is expected to bring tourism and economic development to the region as never before.

"We are delighted to welcome LunaWeb as our website creative partners as we develop the Mississippi River Natural and Recreational Corridor for all citizens in West Tennessee," states Diana Threadgill, Project Director. "The new website will be an invaluable resource for tourists, educators, conservationists, economic development specialists, and sports enthusiasts. We can hardly wait for the website launch in January 2006!"

On the technological side, the project will incorporate new AJAX (Asynchronous Javascript and XML) such as AJAX with Google's click and drag maps with road or satellite views. AJAX will also be used on select pages for an enhanced site visitor experience.

The site is due to launch in January 2006.

LunaWeb is a Memphis-based Web development and consulting firm specializing in risk minimizing approaches for software development on the ever-evolving Web.

The YWCA of Greater Memphis, www.memphisywca.org, will soon have a new look with new functionality. The website will integrate information regarding their women and family programs including Abused Women's Services, Non-Traditional Training and Employment Services, and the Fri After School Program. New functionality will allow supporters to donate online, view upcoming events, and receive email newsletters about the organization and its many community activities.

"We are thrilled with LunaWeb's generous gift to the YWCA of Greater Memphis, and the brand new world this tool opens for us," said Shirley Burford, president of the YWCA's Board of Directors. "The website will bring our local organization up to date in our fast-paced, technology-driven society. It will add a new dimension to the YWCA's community outreach and in the dissemination of information regarding our programs and relevant issues. What's more, it will also provide our supporters another option in communicating with us and in making donations. The possibilities are endless. We are very grateful to have LunaWeb's support, and we look forward to a long-lasting partnership."

The site is due to launch in the first quarter of 2006.

LunaWeb is a Memphis-based Web development and consulting firm specializing in risk minimizing approaches for software development on the ever-evolving Web.

The Mid-South American Red Cross Website, memphis.redcross.org, will soon have a new look. The organization has selected LunaWeb to not only develop a fresh design, but also integrate contemporary navigation and new interactive features such as a shopping cart, and an online course catalog with online registration. Among the cart’s offerings will be the increasingly popular disaster preparedness kits.

In the wake of natural disasters such as Hurricanes Katrina and Rita, an organization such as the Red Cross needs immediate site updates. LunaWeb will be utilizing a newer language called AJAX to develop an intuitive content management system so that the Red Cross may update the site in-house without any prior knowledge of web content management.

"The increasing applications of AJAX such as Google maps, Flickr.com, and Yahoo’s Mindset make it the natural selection for site updates by a non-programmer" states Amie Vanderford, a strategist for LunaWeb.

The site is due to launch in the fourth quarter.

LunaWeb is a Memphis-based Web development and consulting firm specializing in risk minimizing approaches for software development on the ever-evolving Web.

Dave Barger, President of LunaWeb, Inc., shares his extensive knowledge about how the Web’s inherent yardsticks can help organizations measure results at the Entrepreneurs Roundtable. His presentation will occur at noon, February 15 th in the Sparks Companies Training Room at 775 Ridge Lake Blvd. on the 4 th Floor.

LunaWeb’s task has always been to steer organizations to optimally take advantage of the Web. These opportunities often lie in enhancing marketing and sales programs and to create better in-house information sharing. “There is a whole realm to Internet marketing that is rarely utilized or explored,” says Barger. “For example, you can measure results and quantify the affects of change quickly and easily, as opposed to most traditional advertising mediums whose results are often nebulous and practically immeasurable.”

Barger’s talk will focus on two key areas:

Marketing and Sales:

• How the Web can help quantify marketing and sales efforts.
• How to accurately measure Web traffic and online advertising.
• How to evaluate those measures to establish changes.
• How to make those changes and immediately gauge their effect.

Information Sharing:

• How developing an effective intranet facilitates in-house communications.

Barger will also be speaking at “Another Chamber Advantage” in July to members of the Memphis Regional Chamber of Commerce.

Dave Barger is the president of Lunaweb, Inc., a privately owned and operated Web development firm that provides Web design, Web application development, Website marketing, and hosting. For more information email: sales@lunaweb.net

Redbirds hire LunaWeb for Web site redesign
As appeared in the Memphis Business Journal (02-27-2004)

The Memphis Redbirds Web site, www.memphisredbirds.com, will soon have a new look. The franchise has teamed up with LunaWeb, a Memphis-based Web development and consulting firm, on a complete Web site redesign, which is already in the works.

Besides a fresh design, Redbirds fans will enjoy vastly improved navigation, new interactive features such as a weekly trivia question, more comprehensive promotional information and expanded online ticketing options. Parents will be able to sign up their children online for the Rockin' Redbirds Fan Club and supporters interested in assisting the charitable Memphis Redbirds Baseball Foundation through memberships or donations will be able to do so through secure online forms.

Kevin O'Brien, a consultant for LunaWeb, says the site will be up and running by the team's upcoming April exhibition against Major League affiliate, the St. Louis Cardinals.

"As their site expanded, they got into a problem with site content. Things were nested in the site and you'd have to click 10 different times to get to a space when the goal is for one click to get you where you needed to go," he says. "You'd look at some navigation links and you wouldn't know where you were on the site."

Kerry Sewell, vice president of marketing and communications for the Redbirds, says the redesign targets convenience for fans.

"Our 'fans first' philosophy extends to everything we do and serving our supporters online in the most entertaining and convenient way possible was our goal with this update," he says. "It's going to be a much more interactive site that will inform and excite our fans even more as our technological capabilities expand."

LunaWeb Launches its Newest Schedule of Lunaversity

 

Lunaversity is a service offered monthly by LunaWeb to clarify and define current Web related interests of its clients.  The topics at Lunaversity have evolved since its beginnings in 1995.  “Our first iteration of Lunaversity involved some ‘getting around the Web’ basics such as entering a Web address, using a search engine, even clicking a link.  We also had a regular session on how to use email,” said Dave Barger, LunaWeb president.  Project and Customer Care Manager, Becky Joyner adds, “Our clients’ interests today involve more specifics in site traffic, online marketing, wireless, and spam/virus issues.”

The upcoming six months of Lunaversity are centered around:

• November 2003: Website Traffic Statistics
  Easily the most commonly overlooked benefit of a website, traffic stats show the “wear on the carpet” leading to successful conversion rates.
• December 2003: Spam & Virus Prevention and Control
  Practical tips for prevention and control of spam, viruses, and even your best friend’s joke list that won’t stop coming.
• January 2004: The Wireless Desktop
  Escape the tethered Internet in and out of the office as we review the latest of proven wireless options for the individual desktop.
• February 2004: Office Connectivity
  T’s, adsl, sdsl, isdn, fixed wireless clutter the office connectivity landscape.  Get the low-down on the options and their different limitations.
• March 2004: The Web Services Buzz
  Web Services: Touted by some to be the next unifier of all your business processes, by others as a lot of hype.  Find out what the buzz is all about and if it’s something to pursue now, or to shelve for later.

Lunaversity is held at LunaWeb’s offices on American Way and start at 6:00pm and last approximately 90 minutes.  Lunaversity is available to all LunaWeb clients who may register at http://www.lunaweb.net/start/Lunaversity.asp .

Cottonseed? Oh yea.

"Cotton is King" and that includes the seeds. Being in the Cotton Capital of the World, Memphis is also the home of the National Cottonseed Products Association (NCPA). "A major service we provide to our members is our website where we support processors of cottonseed and marketers of cottonseed products, as well as the cottonseed itself. These include oil mills, refiners, product dealers and product brokers." said Ben Morgan, Executive Vice Prdesident of the NCPA.

While the industry itself was realized around the time of the Civil War, the organization's roots go back to the late 1890's. "It's an honor asdto be a part of an historic and evolving organization," said Dave Barger, LunaWeb’s president. He adds, "When we were first approached by the NCPA, their site was suffering the phenomena of outgrowing itself: a classic problem." The organization first launched its site in 1996 and with its members quickly realizing its benefit, more and more information was added. "We added a bulletin board, industry statistics, member directory, and even a hit counter. Like a seed, the Web sprouted new technologies, better accessibility and higher speeds," said Morgan. The continual additions warranted a complete overhaul from the first to the last pixel.

After gaining a firm understanding of the NCPA's mission and its goals of the site, LunaWeb developed a site that speaks to all three audience segments:

• Cottonseed Industry
• NCPA members
• General Public

Although the NCPA serves the industry as a whole, it reserves some privileged information for "Members Only" that's accessible on the website via a secure username and password area. The site also feature a news feed from the Biobased Information System that is displayed on the homepage to keep visitors abreast of the absolute latest information available to the industry.

Careful planning and tending between the NCPA and LunaWeb harvested the new site on-time and on-budget. "We use a development process that keeps all parties on the 'same page' with good progressive signoffs that maximize the value of the project for our clients and LunaWeb - everybody wins".

With headquarters in Memphis, TN, the NCPA serves the Cottonseed Industry by administration of trading rules and standards, foreign market development for cottonseed products, the Web resource www.cottonseed.com, and an information service center for members on legislation, statistics, government regulations, court decisions, and other factors affecting their business.

LunaWeb, Inc. is a privately owned and operated Web development firm that provides Web design and Web based development services that help businesses compete in today’s electronic marketplace. The company offers a wide array of Web services. For more information email: sales@lunaweb.net .

LunaWeb to Launch New Product Line at the Memphis Area Conference for Business Professionals.

LunaWeb, Inc. will launch a new line of Web products designed to upgrade traditional static websites to more useful, interactive and effective sites in a special presentation at the Memphis Area Conference for Business Professionals, August 23.

The Memphis-based company’s new upgrade products can add the features of Fortune 500 sites at a fraction of the cost. LunaWeb has designed plug-and-play components that can be added to a site for between $1,000-2,000.

The Memphis Area Conference for Business Professionals was chosen to announce their new products due to the synergy of the conference goals as well as the benefits of networking the show. LunaWeb will also be running a limited demonstration of the upgrades during the show

“Web users have come to demand more from web sites than static information or entertainment,” said Jeff Duran, LunaWeb’s marketing director. “LunaWeb’s upgrade modules are designed to make a site more useful to our clients and their customers or vendors. Useful sites keep customers coming back and get referred to others.”

“If your site hasn’t been touched for a while, it is time to upgrade your site. Just like when you upgrade your computer, you should look at upgrading your Web site. People are reluctant to buy new computers. Similarly, we know most companies really don’t want get new Web sites if they can get the improvements at a fraction of the cost of a new site. LunaWeb upgrades do just that.”

“Static, fixed-information sites don’t get much mileage these days. Your customers or employees want the same functions found at enterprise-level sites,” said Duran. “And to get sites working effectively, the costs associated with adding and editing content need to be minimized. When it’s cost-prohibitive, site content gets embarrassingly stale. Our modules put site owners in the driver’s seat.”

Duran added that the entire product line features password-protected administration enabling the owner complete control over dynamic content in real-time, without the extra cost.

“With only several minutes of instruction, I was taught to add, edit and delete items in the shopping cart for our site,” said Missy West, owner of WestMemorials.com. West’s site, due to launch this month, features memorials for funeral and death care planning, including: granite graveyard stones, cremation urns and columbariums.

“I particularly like the bulk upload of products and unlimited categories and subcategories. My husband is glad he doesn't have to learn HTML. Whether you’re a computer novice (like my husband) or a skilled computer-user. The shopping carts at LunaWeb are great.”

“Our clients are reacting very positively about our website upgrades,” said Shannon Moran, Client Operations Manager. “In today’s economy, businesses are recognizing the need to add value to existing products and services in order to differentiate themselves from their competitors. These upgrades can also be used internally to automate key business functions that help to increase efficiencies and profits within an organization.”

"The latest addition to our website, LunaWeb's news management upgrade, adds even more value to our site,” said Brandon Barrentine, Director of Marketing for B.T.E. “The ability to update the website with news, product releases, or technical documentation and, as a result, generate more repeat visitors, is priceless. Rounded-out by a user-friendly interface, archive manager, and attractive layout, the news management upgrade is just another reason why we rely on LunaWeb to help us meet our Internet initiatives."

LunaWeb’s new upgrade modules include:

• Calendars Maintain a calendar of events and allow users to search or browse by dates and categories.
• Online News Maintain news items and press releases and allow users to search or browse by keywords and categories.
• Document Archives Upload, categorize and manage your documents, photographs, and other electronic files. Allow users to search or browse to find the files they need.
• Shopping Carts Produce orders by specifying products, shipping and payment details. Allows users to purchase items online and manage their orders with an easy-to-use administration tool.
• FAQs Provide a categorized list of Frequently Asked Questions to users.
• Glossaries Provide an alphabetized listing of terms and their definitions to users.
• Directories Maintain listings of locations, members, business contacts or any other address books.
• User Management Manage web site users and their access privileges, and broadcast email to them. Provides users with site registration, login, password reminders and personalized content.

“With these products, we went on a campaign to bring these impressive features down from the $10,000 level to a couple thousand by writing modular code to handle different kinds of problems,” said Steve Hiss of LunaWeb, who headed up the development team.

“Another example is our document archive. There’s not a company out there that doesn’t need this. Every department has forms and documents, especially HR departments,” said Duran. “Most organizations have multiple versions of different forms that all have to used by different groups across multiple departments in a company. Our document archive can keep everything in one place – online.”

“Consider documents or forms you use with customers, employees, or vendors. By putting these online in either a public or protected environment, they stay secure, in-control, and up-to-date,” Duran added. “The savings on postage, time, and printing is incredible, not to mention savings from outdated documents that end up as waste. The base price for the Document Archive is only $1599. How’s that for a return on investment?”

“Each of our upgrades has immense use. Our Frequently Asked Questions upgrade can be modified every day as easy as using Internet Explorer. You can copy and paste right out of Word. How many questions on basic information do your customer support or sales reps answer that could be done on the Web at almost no cost?”

The underlying objective of each module is to provide a clear, quick and measurable return on investment. LunaWeb’s local exposure is what makes the difference according to Duran.

“We have the experience, talent and insight to successfully deploy our consultative approach to meet needs that further your progression,” said Dave Barger, LunaWeb’s president. “LunaWeb provides Web-based technologies developed for building a business.”

BTERacing.com is an example of this approach.

“Since the beginning of our business relationship, Lunaweb has consistently provided innovative, yet practical marketing solutions for our company's presence on the World Wide Web,” said Barrentine.

“Many companies remarket products based either on open-source (meaning it’s free for them) or buy licenses for multiple sites,” said Barger. “This is a fine idea until you want something tailored to your company or you want it to look different. Because these modules are designed and developed in-house at LunaWeb, we’re able to ‘pop-the-hood’ and make customized adjustments to suit the needs of our clients.”

LunaWeb, Inc. is a privately owned and operated Web development firm that provides Web design and Web based development services that help businesses compete in today’s electronic marketplace. The company offers a wide array of Web hosting packages while also operating as a full service ISP for the business community. For more information email: sales@lunaweb.net .

If your website isn’t working for you, you aren’t getting the traffic you want, or you aren’t at the top of search engine listing, LunaWeb can help. 

LunaWeb has put together a line of full-service packages and marketing classes that include search engine optimization, online advertising, community building and site traffic evaluation to get visitors to locally owned sites.

“Ever since we started building Web sites we’ve told our customers that it was vitally important to market their sites. But in the last year, the growth of the Internet and changes in search engine ranking methods have made what was once merely difficult do, now nearly impossible to keep up with,” said Dave Barger, President.

“These changes and those that will happen this summer are enough keep Web professionals on their toes. We know that if we have to work hard to work within the systems, it can be very frustrating for those who are assigned this responsibility in addition to a more than full work-load.”

In the last month about 50,000 people searched for “Memphis” according to Overture.com, an online advertising provider. About 20,000 searched for “Memphis Tennessee” and 18,000 searched for “Memphis TN.” More than 80,000 people were searching for Memphis information.

“Even with all the people searching for information, few Memphis businesses are taking advantage of online tools. This is true for almost any market niche or channel. We want that to change,” said Jeff Duran, LunaWeb’s marketing director.

“A website is a billboard in the desert. If you don’t market the site it can’t succeed.” said Duran. “Our goal is to provide tools for marketing professionals, IT personnel and, website owners. Getting a site to succeed and grow is a direct function of getting the right visitors.”

Anyone can start their own business and their own website. However, just like starting a business, it can take a lot of time and will most likely take slow, steady growth to mature. According to Duran, online marketing differs from traditional marketing in strategy, while the underlying theories are the same. 

“We’ve built our expertise on knowing what works on the Web. We have put together great services and classes to make your site achieve your marketing goals. Web site marketing is a very important thing to us. People have made serious investments for sites that no one visits. The reality is that to have a true business cycle, those investments need to pay off before anyone wants to build a new site or an application.”

“We’ve seen some incredible successes and we’ve seen dismal failures,” explained Duran. “We want to take the lessons of the successes and apply them to your site. Marketing a website is a huge amount of work and requires people to pay close attention to their audiences and how to reach them.”
“Online is it’s own media and we specialize in it. We can build sites and networks that meet your needs. We make the Web work for you. We can fulfill multiple roles, as needed. We can deliver award-winning creative. And we can get prospects to those sites.”

“We've tailored our services and classes to meet the needs of growing companies. Most companies don't have the resources to support a full online department or the experience to manage the necessary personnel. Those overhead costs can be huge and can take away from long-term company growth. We have the Web experts on staff that have been building sites and living on the ‘Net since day one.”

“It’s about building digital momentum for business. Companies are somewhere along the growth progression. Our package services provide fixed investments to accelerate that growth no matter where you are on that progression. No matter where you are on the Web learning curve, LunaWeb has a plan to move you forward. Whether you are just starting with the basics or on your fifth project, we have tools to make your business grow.”

LunaWeb’s first class in online marketing will be at their offices on 4821 American Way at 6-7:30 P.M., June 13, 2002. The professional level class will cost $29.99 and cover the latest changes in online marketing to as part of their continuing LunaVersity series. For more information visit www.LunaWeb.net
LunaWeb, Inc. is a privately owned and operated Web development firm that provides Web design and Web based development services that help businesses compete in today’s electronic marketplace. The company also offers a wide array of Web hosting packages along with operating as a full service ISP for the business community. LunaWeb is in its 7th year of business in the greater Memphis/Mid-South area. 


The online class will cover:

• Online Placement & Positioning - Using Search engines, Sponsorships and ad placement to drive up site traffic.
• Search Engine Optimization - Using different techniques to make Web sites more search engine friendly. Thus, traffic is increased for prospects searching for relevant sites and site content. 
• Community Building - Using direct mail, direct email, email newsletters and online forums to create brand loyalty and foster a closer relationship to customers. 
• Pay-for-performance Advertising - Specifically using sponsorships and ad placements to boost site traffic.
• Strategic Planning - Using digital marketing experience to plan the best ways to achieve marketing goals. 
• Effectiveness Reporting - Using reports from multiple sources to evaluate the effectiveness of digital campaigns. 
• Site Traffic Evaluation - Using expertise to evaluate and report on site statistics. Thus, both the data and the meanings of the data are presented in an understandable fashion. 
• Research - LunaWeb can handle in-depth research of complex problems to include usability testing, focus groups and surveys.
  

Memphis, Tenn. – December 12, 2001 – LunaWeb, Inc. announced today the launch of the new Memphis Area Technology Council (MATC) Web site. The completely redesigned site offers a taste of technology in Memphis as well as tools for communicating with members and prospective members among many other business related features.

As a collaborative effort with NextResearch, Inc., a Memphis based full-service marketing agency, LunaWeb provided e-business consulting, graphic design and backend programming that increases site functionality and reduces overhead within the organization.

“The primary focus of our business is to develop Web based systems that add value to our clients’ businesses in three ways – increasing revenue, client retention and overhead reduction,” said Dave Barger, president of Memphis based LunaWeb, Inc.

The new Web site assists the MATC with overhead reduction in a number of areas including communications with members and staff as well as with organizational efforts for meetings and events.

Other facilitation tools that reduce collaboration overhead include a collective registration process, attendee lists, member administration, and the ability to send broadcast email to registrants of particular events.

“Of the many client classifications the Tech Council has, one is its members,” said Denise Bovo, chief marketing officer for NextResearch, Inc. “The site serves to retain members by providing an effective and efficient interactive system allowing them to update their profile data, review or sponsor upcoming events and facilitate member-to-member networking. These increase the value of membership and ultimately the value of the council.”

The new MATC Web site can be found on the Internet at www.memphistech.com.

LunaWeb, Inc. is a privately owned and operated Web development firm that provides Web design and Web based development services that help businesses compete in today’s electronic marketplace. The company also offers a wide array of Web hosting packages along with operating as a full service ISP for the business community. LunaWeb is in its 7th year of business in the greater Memphis/Mid-South area.

For more information contact:
Daren Eggert
deggert@lunaweb.net
901.888.5862

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New Focus Giveaway Featured During “Grand Opening”

Memphis, TN – If you’re in the market for a new Ford, a new web site created by LunaWeb can help you save time and money. And for added excitement, if you stop by www.driven2ford.com before June 17, you can register to win a new Ford Focus.

“The MidSouth Ford Dealers wanted to focus on younger consumers and needed a tool for advertising local incentives and rebates,” says Dave Barger, president of LunaWeb. “So, we created a visually bold site that showcases Ford’s online capabilities.” The new web site ties into Ford’s Buyer Connection and Dealer Connection to help consumers choose a vehicle and locate a dealer.

Selected by the J. Walter Thompson, the advertising agency for the MidSouth Ford Dealers Advertising Fund (FDAF), LunaWeb implemented a strategy that highlights selected models on the web site including the Focus, Mustang, Explorer Sport Trac and Ranger.

“Keeping in mind the target audience, we developed content that appeals to our younger buyers,” says Steve Chamberlain, J. Walter Thompson account executive. “LunaWeb demonstrated their technical expertise by making that content easy to navigate and digest.” Chamberlain adds that the promotion and incentives will change frequently, providing a reason for return visits.

Funded by the FDAF, the web site presents a united marketing effort with no mention of individual dealerships. “Our goal is to get more advertising bang for the buck by pooling our efforts,” says FDAF board member Larry Lewis of Lewis Ford. www.driven2ford.com is a strategically savvy addition to our advertising tactics.”