"67 Character Domain Names"

Frequently Asked Questions (FAQ)

It seems there have been numerous myths and misconceptions floating around, and we wanted to make sure that we have covered all of these issues so everyone has the ability to capitalize on this profitable opportunity.

This is for real... the ".COM" gold rush is very much alive and is moving full steam ahead! If you procrastinate, you will lose out on this huge opportunity to become incredibly successful on the Internet. This is an extremely time sensitive issue and with each passing minute it is losing its value. In a few more weeks there will be very few of these highly coveted domains left!

Here is a list of very common questions and issues we wanted to clear up for everyone....

1. Are long domain names as valuable as everyone claims them to be?
2. What is the easiest and most effective way to pick powerful keywords for my domain name?
3. Where can I sell the long domain names that I have purchased? How will people remember such a long domain name?
4. How many keywords should I put in my domain name?
5. Should I use keywords that are very specific, or should I use more common keywords when choosing my domain name?
6. Should I use hyphens in my domain name?
7. Why are some of the domain name registration companies still not accepting registrations for the new long domain names?
8. Do all web browsers support long domain names?
9. How long should my domain name be before it is too long?
10. How will people remember such a long domain name?

1) Are the long domain names as valuable as everyone claims them to be?

Answer: There are actually 3 reasons why long domain names have become an invaluable asset to anyone doing business on the Internet. First of all, now is your chance to register company names, product names, and trademarks that were longer than 23 characters. You now have the ability to stuff the domain names with keywords so that you can increase your rankings in the search engines... something we will expand on below. The third reason and the most obvious is that now you have the chance to get the ".com" address your company needs to be successful on the Internet….if you don't have a ".com" address, you are losing hard earned visitors to your website! A powerful ".COM" address is worth its weight in gold!

2) What is the easiest and most effective way to pick powerful keywords for my domain name?

Answer: There is an extremely easy solution to picking powerful keywords for your domain name... all you need to do is keep your mind open and think outside of the box! Let me explain. When people are trying to pick keywords for their websites, more times than not, they become too focused on one group of words or a specific theme. Before you even start to pick your keywords, you need to ask yourself one simple question...

"Who is my target market, who on the Internet is going to be looking for what I have to offer?"

Once you have identified who that group is, brainstorm the different keywords that they would use to find your site in the search engines. Even pick up a thesaurus and see what you come up with. You cannot do this if you are thinking "inside a box"! If you can't open up your mind to the possibilities, you will miss out on a potentially huge market!

For example, lets say you have a website dedicated to teaching people "How to become a better leader by empowering those around you". Now, lets figure out who your target market is... in this case it is most likely those who are "up and coming" management candidates trying to hone and improve their skills. Do you think they are going to search for "empowering techniques" or "leadership skills"? Nope! They probably haven't even heard of "Empowering Techniques"... they are going to be looking for things like "Management Training", "New Managers", etc. I will say it one more time: Think outside of the box... figure out who your target market is and think like them! Then, and only then, are you going to come up with the keywords you need to be successful in the search engines!

3) Where can I sell the long domain names that I have purchased?

Answer: Hundreds of people that have registered long domain names in hope of being able to sell them for a profit down the road. Many people have made huge profits doing this with very little effort and with the new 67 character domain names coming available, this opportunity has expanded exponentially. Now, I am not guaranteeing that you are going to sell every domain name you register... but with the right one you could have the opportunity to make a serious profit with almost no effort on your part! So now that you have come up with a great domain name and want to make a quick return on it... how? The solution is simple…SELL IT. We have many people asking the same question "Where do I go to sell a domain name?". Well, here are a few suggestions:

• http://www.wodex.com
• http://www.domainnamesforsale.com
• http://www.domains.com
• http://www.dotbroker.com

These are all great places to list and sell you domain names with absolutely no cost to you. These guys do all of the work bringing the traffic to there website all you have to do is post the domain name you want to sell... it's that easy! Just make sure before you sell your domain name... register it first!

4) How many keywords should I put in my domain name?

Answer: The answer to this questions actually varies depending on what you want to do with your domain names so we are going to break it down for you. If you are registering a domain name that will be used strictly to boost your rankings in the search engines, you will want to use as many keywords as possible. For example, if you had a site that was dedicated to fly fishing in Canada you could use something like…

www.Fly-Fishing-Canada-Lakes-Rivers.com

This would be great for the search engines because it covers all of your critical keywords in the one URL. On the other hand we have had many people asking if they should repeat their keywords in their URL. For example…

www.Fly-Fishing-Fly-Fishing-Fly-Fishing.com

Is this a good idea? Definitely not! The only thing this may accomplish is getting you accused of spamming the search engines… which will destroy your effort to get the ranking you were trying so hard to achieve. In summary, your domain name will be perfect as long as all of your critical keywords are covered in the URL.

5) Should I use keywords that are very specific, or should I use more common keywords when choosing my domain name?

Answer: When choosing keywords for a domain name, you need to figure out who your target market is, and then customize that domain name to reflect the keywords they are searching for. If you play your cards, or shall we say keywords, right, you can actually target your market by the keywords that you choose to use in your domain name. The easiest way to explain this is to show you, so here is a little scenerio: Lets say you run a fitness website and cater to two different target markets. The first being people interested in dieting and the second being people interested in body building. If you want a domain name that is going to attract bodybuilders, customize it for bodybuilders. You will want to use something like www.body-building-muscle-strength.com as a doorway page. Remember, this is what they will be searching for and that is what you are giving them. Are dieters going to be searching for those same keywords? Of course not! They are going to search for diet specific keywords. For dieters, a domain name like www.diet-weight-loss-shape-exercise-health.com will be very effective as a doorway page into your website.

6) Should I use hyphens in my domain name?

Answer: If you are trying to increase your search engine ranking, use hyphens! You have to remember that search engines are just computers, and if you do not use hyphens, it can be very difficult for them to parse your URL for keywords. The hyphens give the search engines some means of telling your keywords apart. On the other hand if you are registering a domain name for advertising purposes other than through search engines, you will not want to use hyphens. It has been proven time and time again that the average "web surfer" finds it much easier to type in a URL without hyphens, and you need to make your website as easy to locate as possible! By adding hyphens, you are going to lose your hard earned visitors! In summary if you want to appeal to the search engines make sure you use hyphens and if you want to appeal to the average person surfing the web do not use hyphens. But do you know what the easiest way to guarantee success is? Register both! There is no better way to ensure that you are getting as many visitors as possible than by registering the both URL with hyphens and the same URL without.

7) Why are some of the domain name registration companies still not accepting registrations for the new long domain names?

Answer: They won’t register anything over 27 characters because their ordering systems are not setup to handle anything bigger.

8) Do all web browsers support long domain names?

Answer: Just about every browser available supports the 67 character domain names. There is only one known issue so far and that is with Netscape. You may receive an error with domain names that are over 59 characters in length. There has been some conflicting information regarding this, because only some people are having the problem. But if this is a real problem, Netscape will be taking care of it shortly because as more and more long domain names are registered, less and less people will use their browser if they don’t support them!

9) How long should my domain name be before it is too long?

Answer: Once your domain name loses it’s "catchiness" or becomes hard to remember, then it is too long. Realistically, anything over 50 characters is getting very long... but if it is catchy enough people will remember it!

10) How will people remember such a long domain name?

Answer: There is a very simple answer to this… it must be catchy! If you are not using the name of your company, you have to make the domain name very catchy so that it sticks out in people's minds. If it sticks out in your mind, chances are it will stick out in your customers to!  If you stick to this motto you are going to be successful and are going to have some killer domain names!

Source: Internet Marketing Center – January, 2000

 

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