Your Website in Print Media

Many organizations don't take full advantage of advertising their online presence.   It should be a given that anytime or any place that you provide your phone number, you should also provide the address to your business website (this is also known as a URL - Uniform Resource Locator).

Distinquishing Address Types -
As related to the Internet today, there are two types of addresses you will be printing: URL and email address.

• The URL (or "website address") is used to find your website (e.g.: www.zoodoo.com).  
• The email address is used to send your company an email message (e.g. info@zoodoo.com).

There is a significant difference between these two address types and are easily recognized in that an email address will contain an "@" in the address. 

Common Forms -
Many people have heard that the URL has to be all lower case:  Not True.

Here are two examples of legitimate display cases or URL's (notice both examples use upper and lower case to improve readability).

www.ManpowerMemphis.com www.ZooDoo.com

In print media, there is no need to include the "http://".

And for email:

Info@ZooDoo.com BGates@Microsoft.com

Again, use both upper and lower case for improved readability.

W h e n   y o u   c a n ' t   u s e  "U P P E R  l o w e r" . . .

When you list an address to a specific page or directory, everything after the " / " is case sensitive on some servers. What comes before the " / " can still be "upper-lower" as in www.SomeDomain.com/tools. In this case, "tools" is after the " / " and is case sensitive, but the "SomeDomain" before the " / " is not case sensitive. If you were to type "Tools" after the " / " some servers would return a page not found error. Note - (Microsoft NT Platforms will resolve the differences in letter Upper/lower usage and serve up the correct page).

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